iCollect founder Amanda Morrison featured by Ministry of Awesome

Ministry of Awesome has featured iCollect founder Amanda Morrison in its Startup Stories series, highlighting the unpaid invoice problem iCollect is solving and the platform's growth across New Zealand, Australia, the United States, and Canada.

The feature follows iCollect completing the Founder Catalyst Programme, which helped sharpen the company's commercial model and growth strategy.

From unpaid invoices to scalable recovery workflows

The article outlines a challenge many businesses face: unpaid invoices that disrupt cash flow and consume time. iCollect was built to give businesses and agencies a practical way to recover lower-value debt with automated, branded workflows instead of high-commission or manual approaches.

It also highlights how the platform helps debt collection agencies service balances that were previously too small to handle efficiently.

Founder Catalyst support and momentum

As covered in the story, mentorship through Ministry of Awesome helped pressure-test iCollect's direction and supported a shift toward a scalable white-label model. Completing Founder Catalyst was a meaningful milestone in that evolution.

This strategic shift continues to shape how iCollect partners with agencies and enterprise teams to expand access to modern collections tooling.

What this recognition means for iCollect customers

• continued investment in automated, low-friction recovery workflows
• stronger agency-first distribution in key markets
• focus on scalable operations for low-value debt portfolios
• ongoing product development to improve recovery outcomes and efficiency

Read the full Startup Story

You can read the full Ministry of Awesome feature here: Startup Stories: Amanda Morrison - iCollect.

If you want to see how iCollect can support your collections workflow, talk with iCollect.